Friday, June 29, 2012
The Language of Hair Products - Still Chasing the Curl
So I recently got this email from Curls about their latest product Cashmere Curl Jelly. I have no problems with the Curls line as I use the clarifying shampoo and adore the Curlicious Curls Cleansing Cream. What rubs me the wrong way is the misleading language, "Go From Kinks to Curls." It makes me think of a couple of things: that some naturals still have not fully accepted their hair texture/shape and are still chasing a certain "hair type" that they don't have, and the tricky language companies use to get you to buy products - Curls is obviously NOT the only company to do this and this isn't an attack on them what so ever.
If you don't have a certain kind of hair, a product will not magically make it appear. I think this product may define your curl/coils but if you don't have a certain curl pattern, this product will not make it appear. I have a variety of curl patterns and textures: the front being very fine with coily waves, the middle being tightly coiled and medium to fine strands and the back section having loose, medium curls. I don't expect this product to suddenly turn my coils into the loose curls I have in the back, but by looking at this ad, it seems like it could happen!
In any case, there are other reasons to try this product: the ingredients look good, and it probably will define the kind of hair you already have, and if you're into high-end, organic stylers, it could be for you. Heck, even I'm interested in buying it; the shampoos from this line have not failed me, so it might be time to give the stylers a go!